ADVENTURE GIRLS, 06/01/08, 18:00 Shanghai International Channel

ADVENTURE GIRLS will start airing from 06/01/08 at 18:00 on Shanghai International Channel

丽险记, 2008/01/06,18:00,上海国际频道

Adventure Girls Reality Television Show with CoolEnglishTV.com

                            The 

Adventure Girlsdocuments the travel assignment mission of three adventure girls and their crew who are travel journalists for the CoolEnglishTV.com portal. The Adventure Girls reality television show is targeted for nationwide broadcast in the major cities of China. The television show draws viewers to the CoolEnglishTV.com web portal to form a community of online visitors and registered users that learns English in an entertaining online environment. The CoolEnglishTV.com provides social networking and computing tools, avatar virtual worlds, English learning modules and digital magazine to keep users within the online community.

Charlie’s Angels meet MTV to teach English to millions of Chinese

Adventure Girls Reality Television Show is

the first reality television series that educates the masses. The show follows a ‘Charlie’s Angels’ format featuring three attractive bilingual Chinese girls called the Adventure Girlswho work

as reporters for an Adventure/Travel web portal called CoolEnglishTV.com. They are sent on educational, cultural and adventure/wilderness assignments from the mysterious publisher of the website. The Adventure Girls are adventurous, athletic, smart and sexy with a strong sense of traditional Chinese family values.

The television audience learns English from the selected popular English words and phrases used in the show with entertainment on nature, foreign culture, fashion and exotic cuisine as they watch how the Adventure Girls explore their world. Learning English has never been so much fun as with the Adventure Girls.

After each weekly episode, the Adventure Girls record their thoughts and feeling on the CoolEnglishTV.com interactive website, which is the hub of a multi-platform edutainment expe- rience. These include the English words and phrases which they were assigned by the

Publisher. English tests are made available to the television viewers who visit the website and register themselves as its blog users. Points are awarded to test takers which can be redeemable for advertisers’ products and services.