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One Foundation - Launch of the CMB One Foundation Affinity Credit Card
( 繁 | 简 )Monday, Dec 15, 2008 8:00PM / Press Release / The One Foundation / Members only
Caring Creates a New Style of Charity, China Merchant Bank Joins the One Foundation Family
-- The China Merchant Bank and One Foundation Affinity Credit Card is Officially Announced in Shanghai.
[December 9, 2008] Soon after Jet Li’s One Foundation was honored with the “China Charity” award, presented by the Chinese Civil Administration department at the Red Cross Society of China, Jet Li’s One Foundation and China Merchant Bank jointly held a press release conference in Shanghai to announce the launch of the CMB One Foundation affinity credit card. At the press release the CMB One Foundation affinity card, also known as the One Foundation caring card, was officially launched into the market and simultaneously, applications for the credit card was being accepted from everyone. The cooperation of the One Foundation and China Merchant Bank is a positive response to a notion made by General Secretary Hu Jintao when he met with the representatives of those who received awards at the China Charity Event on December the 5th, suggesting an “Honorary Charity Culture, creating new ways to raise funds”. Present at the press conference was the Director General of CMB’s credit card center, Mr. Guo Guang; founder and initiator of the One Foundation, Mr. Jet Li Lianjie; Executive Chairman, Zhou Weiyan; and the first business to affiliate with the One Foundation caring card, South Beauty Group Executive Director Wang Xiaofei. Also, representing the One Foundation Philanthropy Grant, Beijing Stars and Rain Educational Research Center for Autistic Children, and a representative from the Earthquake Disaster Reconstruction Project Ngawa and Qiang Autonomous Prefecture Women’s Support Center, were especially invited to witness the launch of this caring card.
Founder of the One Foundation, Mr. Jet Li, expressed at the press conference, “The CMB One Foundation caring card will give even more people the opportunity to offer their love and compassion and participate in a new passageway to philanthropy. The actions from a crowd of people possess extraordinary meaning; it is through everybody’s hard work and effort, and the power of love that will enable this to spread and continue.” He shared his philanthropic intentions for the One Foundation caring card with the media and members of the CMB marketing team at the venue -- it’s about achieving a promise for the future, an important way of showing that you care for your family. Through using this card, everyone can easily accomplish the ‘1-person 1-month donate 1-dollar’ concept, and achieving the dream of being 1 big family. As the first business affiliated with the caring card, South Beauty Group Executive Director Wang Xiaofei expressed that South Beauty Group regards the social responsibility of an organization as very important and have always been very supportive with One Foundation’s philanthropic affairs. They were extremely happy to be part of this new form of compassion with the One Foundation caring card.
Senior executives from CMB announced at the press conference that after financially funding a range of events, such as the Wenchuan earthquake disaster emergency relief fund and cooperating with the China Youth and Development Foundation in holding charity sports projects, they have selected the One Foundation to undergo a cooperation of philanthropy that will be based on the original idea from the One Foundation and the “1+1+1=1” concept that is encouraged by the One Foundation. The One Foundation endures with the core values of “public trust, professionalism, sustainability, and implementation”; using financial aid to help support the target, starting from just one single project or expanding from a prejudice group of people and establishing a complete and equal platform for humanity; and taking on the responsibility of promoting philanthropy in China. Donations given to the One Foundation will have the choice and the aim to be used towards a charitable organization that is meaningful and significant. Furthermore, donors can monitor how the funds are being used and also ensure that it is used appropriately.
CMB hopes to normalize their charity operations and aims to achieve this by participating and supporting philanthropy in a professional and effective way; bringing together two organizations with the same aim. Director General of CMB’s credit card center Mr. Guo Guang expressed, “Our online credit card promotional website has already done all the preparations required for when this credit card is launched into the market. The marketing team around the country will focus on promoting this unique card and at the same time, we believe that these caring card holders and cooperating businesses will positively support and participate together, pushing philanthropy and charity events into new levels for 2009.” The event was especially broadcast live to CMB’s marketing team members around the country, sharing the idea behind the One Foundation caring card.
The One Foundation caring card is the first card in China’s financial area to use a “caring limit”, where the credit limit is set based on card holder’s donations. The card unites CMB, every card holder and every caring business representing unlimited “1”s, bringing everyone together as 1-family. This credit card offers many different ways to make caring donations; for example, CMB has pledges to donate 1 dollar for every successful credit card application; the card holder promises to make a donation of 1 dollar, 11 dollars, 111 dollars, or any specified amount each month; caring businesses cooperating with this program and CMB will each donate 1-specified amount each time the card holder uses the card to make a purchase. At the same time, to help the card holder better understand the message of philanthropy, where their donations are being used and have even more opportunities to participate with charity events, not only will CMB and One Foundation endeavor to keep in contact with the card holder through different channels of communication, they will also set dates at regular intervals and invite card holders to participate the “1 Day Volunteer Experience” plus many other philanthropic activities such as charity auctions.
CMB credit card center estimates that in 2009, the One Foundation caring card is likely to accumulate over 10 million dollars in donations. All the funds raised will be used towards the five main areas that the One Foundation follows closely with interest, “environmental protection, education, health, aiding poverty, and disaster relief”. At the same time, the funds will be carefully audited and will also receive strict supervision by the public.
After releasing the first international standard credit card in China in 2002, CMB has taken the “changing because of you” management approach and have always persisted in providing a world class credit card, releasing a range of cards such as the business card, platinum card, the Olympics “peace” card plus many other unique products which have received positive feedback from the market. For five consecutive years, CMB credit card has been named “the most popular credit card” by the Hurun financial survey. And since the start of 2007, CMB began cooperating with many charity organizations in developing positive and effective philanthropy events. While marketing the CMB credit card brand, they achieved the highest rate of credit card approval in the industry and firmly established the status of China’s leading credit card provider on the market with their 5 star credit rating.
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Time Magazine: The Liberation of Jet Li
( 繁 | 简 )Wednesday, Dec 10, 2008 6:00PM / Standard Entry / Members only
http://www.time.com/time/magazine/article/0,9171,1862595,00.html
After being on the cover of Time magazine in 2002, Jet Li was honored again for his charitable deeds in China’s May 12th earthquake. Jet Li’s One Foundation raised $13.7 million in July and donated most of the fund to the earthquake zone in China. Please read the article below.
Thursday, Nov. 27, 2008
The Jet Age
By Liam Fitzpatrick
As the convoy of 18 SUVs pulls to a halt on the narrow road above Sanjiang, Wenchuan county, Sichuan, the gleeful shrieks of an excited crowd float upwards through the autumnal mist. The vehicles have made the three-hour journey from the provincial capital Chengdu, spending two hours of it crawling through countryside affected by the cataclysmic earthquake in May. We say countryside — in fact, the view through the windows is an unsettling inversion of what the term normally evokes. Giant fissures sunder the hills and there are yawning voids where roads should be. Broad swaths of boulders and debris remain on the mountain slopes just as violent landslides deposited them on that terrible afternoon nearly seven months ago. Down in a flooded valley, bare and broken tree trunks poke through the water like the spars of a vanquished armada, and over everything hangs the cold, the damp and the fog.
Villagers have been lining the road to Sanjiang, awaiting the convoy's arrival, and now they slip and surge down muddy paths in the hope of getting closer to its head. A vehicle door finally swings open and Donatella Versace — of all people — shyly emerges from her sanctum of tinted windows and tobacco smoke. Standing in blonde tresses and heels, she is a fabulously incongruous sight here in the mountains. But the good villagers of Sichuan have no idea who she is. They are here, instead, to see her companion for the day — Li Lianjie, otherwise known as Jet Li. And when he appears before them, a great roar erupts.
The celebrity duo is visiting a school and counseling facility for children affected by the Sichuan earthquake, paid for by Versace and operated under the auspices of Li's charity, the One Foundation. The occasion is only theoretically private. Hundreds of people pour in from the road or strain at the wire mesh that separates the school from the tract of temporary housing it adjoins. There is barely room to stage the songs and dances that the children have so assiduously rehearsed. When Li and Versace tour a classroom, they do so while amazed farmers press faces at every window. Those who can't get close shove mobile phones through the bars in the hope of capturing a grainy memento. As the stars emerge, they find themselves in a perilously crowded courtyard of people and paparazzi. There are three film crews jostling for sight lines. Tempers fray, pushing starts and a local policeman begins to yell at the top of his voice at a knot of uncomprehending Italian journalists. Li's and Versace's entourages make time-out gestures at each other, cutting the visit short and bundling everyone into the SUVs for the long drive back to Chengdu airport and the evening flight to Beijing. It has been an exhausting business, spending a day in Li's wake. "Oh this is nothing," laughs his personal videographer. "You should have seen the crowds when we were in Shanghai."
The Real One
The cosseted youngest of five siblings, a child sports star and a big-screen actor from the age of 19, Beijing-born Li has known nothing but attention for every one of his 45 years. But the smiles that emanate from the trailing multitudes are often of a different kind now. They are not just the silly simpers that form in response to a celebrity sighting. They are also the warm, seraphic beams accorded to individuals who walk a righteous path. People generally don't ask Li to do flying kicks or the wushu horse stance for the camera these days. They don't even want his autograph much. What they want to do, amid the moral vacuum of modern China, is feed off the aura of a man preaching compassion and civic duty. When Li takes the rostrum, he reminds people of a time before land grabs, kickbacks and beatings — of a China in which people were not counterfeiting, short-changing, corner-cutting, milk-adulterating hucksters but virtuous and simple. "Before this country opened up, people were more focused on their spiritual lives," he says. "Since this country opened we have been more focused on the material life. For the sake of Chinese culture, it's time for a balance."
Established in April 2007, the One Foundation is Li's contribution toward that balance, and for its sake he has taken time out from films, becoming a full-time relief worker and traveling tirelessly on foundation business. This month he is set to appear at a Clinton Global Initiative meeting in Hong Kong. "Philanthropy is my passion and my life now," he says. "I wake up and eat and I'm thinking about it. I'm still thinking in the bath. I talk to everyone I can." It is difficult to name any other A-list celebrity, not even Bono, who has made such a total commitment. There are plenty who touch down in Africa between albums or movies, but none has actually walked off the job as Li has done, at the top of his game.
The One Foundation's name carries unfortunate echoes of Li's 2001 movie The One — an execrable film, which borrows from The Matrix to an embarrassing degree. Its plot — Li plays a cop saving the world from a version of himself who arrives from a parallel universe and desires to become a god — is doubtless some sort of comment on the struggle between egotism and responsibility. But it's far better to think of the One Foundation as so called because of its essential idea: that if every able person in China were to contribute one renminbi (about 15 cents) once a month, then an enormous reserve could be built up for the relief of deserving causes (and thus create "one big family," to use One Foundation – speak). Although large corporate endowments are solicited and obtained, the soul of the enterprise really does lie in spare change. Ordinary Chinese donate by patronizing one of many businesses that Li has signed up — by dining at the South Beauty restaurant chain, for example (one renminbi off the bill goes to the foundation), or by using their China Merchants Bank credit cards. They can also donate at post offices, through PayPal or via SMS. By these means, the foundation had raised, as of July this year, $13.7 million, the great bulk of which has gone to Sichuan earthquake relief.
It's hardly the biggest charitable sum that China has seen. Property magnate Zhu Mengyi has given away $160 million in the past five years (and the octogenarian entrepreneur Yu Pengnian has set aside well over twice that for the provision of cataract operations). But the One Foundation is not about billionaires. It is about a celebrity who has forsworn a pleasant life of premieres and parties, and the ordinary people who support him with their pennies. It is for them, perhaps, that Li places an almost neurotic stress on the One Foundation's "transparency" and "professionalism." He says he wants to run the organization "like a listed company" and make it a "21st century charity." Before discussing how a single cent has been raised, he speaks of "best practices," explains how the foundation's finances are independently audited by Deloitte, and name-checks Boston Consulting Group and McKinsey as his management partners. Scores of funds were established in the wake of the Sichuan calamity — in fact the public's response to the disaster marked an epochal shift in the whole business of Chinese philanthropy. But the One Foundation's businesslike style and the way in which it has made charitable giving a matter of a mouse click or a text message hopefully presage the sector's future.
Fighting for Nonviolence
To the rest of the world, Li's show-biz sabbatical may appear abrupt, but to his countrymen he is reprising the major themes of his life — self-sacrifice, service and discipline. At the age of 8, Li was randomly enrolled in a wushu class during a summer sports program. He had no idea what wushu was, which isn't surprising. At that time, wushu was only 13 years old. It was a committee-ordained synthesis of the various age-old Chinese combat forms (wushu literally means "martial arts"), intended to create a new codified sport. Emphasis was placed on the solo execution of martial stances and routines, and the system of point-scoring rewarded purity of form. In effect, it was a Chinese form of gymnastics, and Chinese officialdom was rather proud of it, making it an integral part of the country's cultural-exchange program. It reached thousands of foreign spectators, who fancied they were watching something ancient instead of the hypermodern creation of a socialist state.
Young Li was among the performers who accompanied Chinese delegations around the world, and his extraordinary ascent through the sport has never been duplicated. At the age of 11, he was part of a troupe sent on a goodwill tour of America and performed in front of U.S. President Richard Nixon, who jokingly asked the young fighter to become his bodyguard. Li's precocious reply — "I don't want to protect an individual; I want to defend my 1 billion Chinese countrymen!" — was regarded as a great propaganda coup by Chinese apparatchiks, whose darling he became. Li also became, at the age of 12, China's national wushu champion — not junior champion, but champion, period. He held that title for the next four years and performed in over 45 countries before his 18th birthday, trotted out like a national mascot. "I felt like I was carrying a lot of responsibility," he says. "I felt like I was representing a billion people and needed to do good."
You can see those sorts of sentiments running through Li's film corpus. In Bruce Lee's action movies, the Eurasian outsider fought for no greater cause than himself (the sole exception is 1972's Fist of Fury, in which he battled the cocksure Japanese). Jackie Chan made the action-comedy subgenre his own, reducing martial arts to a form of slapstick. Li, however, has most often played the sober upholder of national pride.
Li has made five films — Born to Defence (1986), The Master (1989), Once Upon a Time in China (1991), Fist of Legend (1994) and Fearless (2006) — in which he protects his countrymen from cruel and rapacious foreigners, mostly Americans. In 1994's The New Legend of Shaolin, he is a Han Chinese rebel fighting against Qing (or Manchu, and thus foreign) rule. In Hero (2002), Li is an assassin who, to his own detriment, abstains from an attempt on the life of the Qin King, who goes on to become the venerated Qin Shi Huangdi, the first Emperor of China and the ruler who would unify the nation, standardize the Chinese language and commence construction of the Great Wall. And on it goes. If you want to picture Li's résumé, imagine it on red paper and bedecked with gold stars.
Of his films, Li considers the most important to be Hero, Fearless and 2005's Danny the Dog, in which he plays a senseless brute, trained to savage anyone running foul of his loan-shark master. "Everything I want to say is in those three movies," he declares. "The message of Hero is that your personal suffering is not as important as the suffering of your country. The point of Danny the Dog is that violence is not a solution. Fearless is actually about personal growth — about a guy who decides that in the end his greatest enemy is himself."
That is the thing about Li. He has spent more than two decades as a superior practitioner of on-screen violence, so all he wants to talk about now is oneness and universal concord. "The strongest weapon is a smile and the best power is love" is typical of the beatific remarks he ventures to anyone within earshot. The conventional explanation for this is that after a horrific near-drowning in the 2004 Asian tsunami, Li experienced a Siddhartha-style bolt of enlightenment and decided to abandon Hollywood venality for a life of good works. It makes great press, and Li does nothing to correct this idea, but the truth, naturally, is more complex. He was walking on a beach in the Maldives with his two small daughters and maid when the tsunami struck. The swells came up to Li's chin (he stands just under 5 ft. 7 in., or 1.7 m), but the group was able to struggle the short distance back to their hotel unmolested save for a slight injury to the star's foot. This was clearly a frightening experience, and the poor Li girls are scared of the sea still, but it is by no means among the first rank of tsunami survival stories. Rather than bringing on an epiphany, this relatively clement brush with death simply brought out the spiritual tendencies that Li had been harboring for years. The tsunami liberated him from the desire to make films.
Life After Life
Seven years before, at the age of 34 — when he stood upon the summit of the Chinese film world but had yet to venture into international markets — Li was already having existential ruminations. "I started thinking about life," he says. "I started wondering what it is people want. Is it money, power or fame? Is it to see yourself in TIME?" Over the next seven years his fame increased exponentially, but he was unable to completely enjoy it and ended up engaging over 20 different Buddhist teachers. "The main idea taught by the different kinds of Buddhism," he says, "is that the lower you put yourself on the priority level, the happier you become." Surveying the wrecked lobby of his Maldives hotel, Li recalled this lesson, and decided that philanthropy — a thing he had vaguely imagined doing in retirement — was not something that could be indefinitely deferred. Three years later, he had cleared his film commitments and established the One Foundation.
Today, he leads it from the front. At its Beijing offices, there are no p.r. minders corralling the visitor in an antechamber while the great man readies himself. He walks promptly into his own reception area with hand extended. Whenever he is in town (home is Singapore), he shares an apartment near the office with foundation staff, who must have scant hope of rest. He has addressed at least 20 conferences this year, espousing the kind of China that everyone wants to see. The most important point about the One Foundation, he says, is the example it sets, "so that when the Chinese become stronger we can take more responsibility in the world." In other words, it's not just about food parcels or blankets. It's about an idea of what the world's most populous nation can be. And that gets CEOs sheepishly arising from their cognac and shark-fin banquets to write checks. It makes the poor queue at post offices to offer gifts of a few grubby notes. It even persuades Italian fashion icons to sully their extravagant shoes in the mud of ravaged rural Sichuan.
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The Tsunami That Changed My Life - Newsweek Article
( 繁 | 简 )Tuesday, Oct 7, 2008 2:47PM / Standard Entry / The One Foundation / Members only
http://www.newsweek.com/id/161054/page/1
The Tsunami That Changed My Life
A famous Chinese actor almost lost his children during an island vacation. His world view changed, and he started a foundation dedicated to disaster relief.
By Jet Li | NEWSWEEK
Published Sep 27, 2008
From the magazine issue dated Oct 6, 2008
On Dec. 25, 2004, I arrived very late at night at the Four Seasons hotel in the Maldives with my wife and two youngest daughters, who were then 1 and 4. It was dark out, but you could still sense how beautiful and peaceful the island was.
The next morning, at 7:50, I felt the earth move. I knew it was an earthquake, because I'd already been in several in China and San Francisco, and I didn't really think much about it. My daughters were very excited to go to the beach, so we set off earlier than planned, at around 10:10. We were just outside the hotel, by the pool and slightly above the beach, when I saw the water come.
It wasn't like in the movies, with a giant wave rolling toward you; the water just rose very fast, covering sunbathers on the sand. People started running toward the hotel, but they were still laughing. I picked up my 4-year-old, Jane, while the nanny took Jada, and we turned toward the hotel. In that instant, the water rose to my knees.
I took two steps and the water was at my hips. Two more, and it was at my chest. Then it was just under my nose. I put Jane on my shoulder and was trying to hold on to the nanny's hand; she was struggling because her head was already underwater. I turned back, and everything—the beach, the swimming pool—was gone. I was just standing in the ocean, in nothing.
I tried to hold on to the nanny, but the water was strong and pushed her and Jada away from me. Luckily, I'm famous and people knew I was there. They'd been looking at me. I shouted at the top of my lungs for help, and four guys swam toward us and saved Jada and the nanny. And I was OK; the water didn't go any higher than my mouth.
In those few seconds after a disaster strikes, you don't have time to think—you just move forward and instinct kicks in. When the wave was gone, there was nothing left. The electricity was down, all communications were down but for the hotel's satellite phone, and we were told we had water for five days and food for three.
That night, everybody camped in the hotel lobby. I held Jada as she slept in my arms, but I couldn't sleep myself, and I had a lot of time to think. I thought that if God had saved me, it must mean something. That day in the Maldives was a real turning point for me. I had spent the first 41 years of my life thinking about Jet Li first, wanting to prove I was special, wanting to prove I was a star. Everything I'd done was self-centered. In that lobby, however, I saw people of different colors, speaking different languages, helping each other. It was very much like in the movies, with people putting women, children and the elderly first, and I thought that if everybody helps, if everybody does a little bit, it will make a big difference.
I also realized that all the money and power in the world would not have saved me from the water. That night I decided that I couldn't wait until I was retired; I had to do something right away. A few days later I announced my plans to start the One Foundation. Still, I didn't quite know where to begin. I wanted to do something in China first, because that's my home country, but I also had to do it right. So it took me a couple of years to do some research and talk to people to understand what could be done there.
I finally set up the One Foundation in 2007. My formula is very simple: one person + one yuan per month = one big family. That is, if everyone contributes a little it will unite us. Sure, governments and companies have responsibilities for ordinary people, but I want to spread the belief that every human being has a responsibility too. It's not just when you've made your millions, when you're a captain of industry or a star. It starts with everybody, with just a little help.
At this stage, the One Foundation is primarily about helping with disaster relief. Since we started, we've already been involved with seven disasters, including the Sichuan earthquake. I chose disaster relief because of what happened to me in the Maldives. Usually when a disaster strikes, you hear about it, you see the pictures and then you donate. This means it can take days or weeks before help reaches those who need it desperately. I want to be prepared. I want to have some money already set aside, to buy food and water, so we can act immediately.
And it's not only about material things. People need to know that someone will come and help them. I know this from experience. You need to hang on and hope you're going to be rescued; we want to show people that help is on the way. I've taken a year off from filmmaking to dedicate all my time to the foundation. But I plan to go back to work next year, since being an international actor is a good platform for promoting the foundation. For me it's not just about raising money but also about changing people's beliefs, spreading a love virus. I want to use my name to do good, to give back to the world. Nothing is more important than this now.
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Jet Li on NBC's 'Today Show'
( 繁 | 简 )Tuesday, Sep 2, 2008 11:33AM / Video / The One Foundation / Members only
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One: 2008 Commonwealth Research Tour (Part 1)
( 繁 | 简 | 日 )Tuesday, Aug 5, 2008 11:50AM / Standard Entry / The One Foundation / Members only
Music Player
Stats
- Born in Beijing, Jet Li began studying wushu (the Chinese term for martial arts) at the age of 8. After three years of extensive training, Li won his first national championship for the Beijing Wushu ...
- Occupation: Actor , Film/TV Producer , Martial arts
- Age: 45
- Gender: Male
- Total visits: 958,473
- Translators: machiato
