Fuzhou University TMBA 福州大学工商管理硕士 Course Outline

福州大学管理学院茶业工商管理TMBA高级研修班课程

Fuzhou University School of Management Tea Industry Masters of Business Administration Advanced Research Class Course Description

课程一：茶业战略管理Course 1: Tea Enterprise Strategic Management

茶产业战略管理理念及市场分析法Tea industry strategic management concepts and market analysis methods

企业战略制定实施诊断Enterprise strategy formulation, implementation, and diagnoses

企业创新与资源整合Enterprise innovation and resources integration

课程二：茶业营销管理Course 2: Tea Enterprise Marketing Management

基于核心竞争力下的企业市场营销理念Concepts of industry marketing with core foundations of competitive strengths

茶叶品牌策略与品牌管理Tea branding strategies and brand management

商标注册与保护Trademark registration and protection

茶叶市场开拓与营销Tea market development and marketing

消费者行为研究Consumer behavior research

销售渠道经营管理Sales channels management

课程三：茶产业网络营销Course 3: Tea Industry Web Marketing

电子商务营销E-commerce marketing

搜索引擎Search Engine Optimization (SEO)

博客与视频Blogs and videos

网络公关与事件营销Online public relations and event marketing

整合营销经典案例分析Integrated marketing case studies

课程四：财务管理Course 4: Financial Management

财务报表分析与应用Financial statement analysis and applications

企业资金运作及财务管理Business capital operation and financial management

现代企业成本管理与成本费用控制Modern business costs management and cost control

课程五：投资与融资Course 5: Investment and Financing

投资与商业计划书Investment and business plans

私募基金与融资Privately offered funds and financing

公司投资、融资的决策Strategic decision making for company investment and financing

投融资成功案例分析Successful case studies analysis in investment and financing

企业上市Company stock market listing

课程六：茶叶质量与生产运作管理Course 6: Tea Quality and Production and Operations Management

茶产品种植生产剖析The anatomy of tea product planting and manufacture

现代茶产品科技种植理念（各类茶种植及生产、科学选址与研发）Modern tea product scientific planting theory (all varieties of tea crops and manufacture, the science of site selection and research and development)

现代茶叶新技术与新工艺Modern tea leaf new technologies and new techniques

产品研发管理Product research and development management

茶叶质量控制体系Tea quality control systems

课程七：茶产业物流与供应链管理运营Course 7: Tea Industry Distribution and Supply Chain Management Operations

物流供应的体系构建Distribution and Supply Systems Structure

供应链管理的方法、应用与发展趋势Supply chain management methods, applications and development trends

供应链管理的运作过程与管理手段Supply chain management operations processes and management methods

课程八：茶店连锁经营Course 8: Tea Retail Chain Operations

连锁经营的基础理论Fundamental theory of retail chain store operations

连锁经营管理体系的建设Construction of retail chain store management systems

连锁经营的促销管理Retail chain sales promotion management

连锁经营的物流管理Retail chain distribution management

连锁经营的财务管理Retail chain financial management

连锁经营的人事管理Retail chain personnel management

课程九：领导科学与艺术Course 9: Leadership: Science and Art

领导艺术与领导方法与技巧Leadership art; leadership methods and skills

领导特质与领导权力Leadership traits and leadership powers

领导力与执行力Leadership strength and implementation capacity

课程十：人力资源开发与管理Course 10: Human Resources Development and Management

人力资源管理方向Paths to human resources management

如何构建人事制度How to structure a personnel system

关于考核理念与考核方法应用Performance appraisal concepts and performance appraisal applications

课程十一：国际商务与商法Course 11: International Business and Business Practices

商务礼仪Business etiquette

情景管理及成功沟通Situational management and successful communications

商务谈判技巧Business negotiation skills

经济法规Economic regulations

课程十二：茶学与茶文化Course 12: Tea Studies and Tea Culture

中国茶文化史，茶叶、茶具鉴藏知识Chinese tea culture history; tea and tea ware appraisal and collection

国际茶文化International tea culture

茶空间设计基础理论Fundamental theories of tea space design

茶行业包装与展示Tea store packaging and display

茶禅悟道Tea, Zen and realizing the Way

增值课程Value Added Courses

博道讲堂、企业沙龙Scholarly Lectures, Enterprise Salon Discussion