Beck’s x Willy Chyr

Came across this commercial on YouTube today. It was the first time I didn’t click “Skip Ad.” From this ad, I learned about an artist named Willy Chyr and had no idea what the actual product was until the very end. Who would’ve known it was for beer? LOL. Gotta give Beck’s props for spotlighting artists and for producing a very compelling 90 second ad. I don’t think that’s an easy thing to do, especially in such an ADHD culture. cheers to Chyr and beer!

Find out more about Willy Chyr and his art: willychyr.com