Michael Tchong, a Privy member, recently published an article on "Social Engagement Marketing" on his website Ubertrends.com

Social Engagement Marketing

Posted on September 5, 2009 by Michael Tchong in Internet, Marketing, Media

A major trend is sweeping through society. It began with Friendster, a social network that leapt to 1 million users after just six months, a feat that had company servers groaning under demand. Friendster’s overburdened social network quickly gave way to an even faster-growing phenom: music-oriented MySpace, which rose to 22 million accounts by the time the company was acquired in 2005 by News Corp. for $650 million.

But even MySpace’s phenomenal growth was about to be eclipsed by yet another social network, Facebook, which in April 2005 had received $12.7 million from venture capital firm Accel. Today Facebook reports 250 million members worldwide, 50 million of whom joined in the last three months, while USA Today reports that MySpace “has nearly 130 million members.”

The astonishing success of Friendster, MySpace, Facebook, and today’s media darling, Twitter, which currently attracts 45 million visitors each month, underscores the startling rise of social networks as a viable consumer medium. And each new social network also showed that certain consumer affinities can help propel that launch...

Full article: http://www.ubertrends.com/social-engagement-marketing/