French eyewear designer Alain Mikli continues to establish a strong presence within the Asian market with its latest collaborative project for an early 2012 release. Building upon the past projects with Hong Kong’s Subcrew, the latest venture sees the inclusion of Jay Chou’s retail store PHANTACi to release a new style of sunglasses, branded the “MR. SAY.” Combining the label’s like-minded mentalities, the result is a minimalist pair of black-framed sunglasses that reflect the understated style preferences of the label’s founde...Read more
It is almost Chines New Year! Do you guys want to get some special red packets? For those who are interested, you will receive a Subcrew red packets for free if you purchase more than RMB400 in all our UNITY stores! Limited quantity, go get it before it is too late!
For more information, please contact your local UNITY stores.
THE HUNDREDS, a brand from west coast America, has always played an important role in the streetwear industry. In 2012, thehundreds footwear arrives UNITY store. We are very proud to have Hong Kong famous rap band LMF to present these shoes, and show you how the elements of streetwear culture.
For more information, please contact your local UNITY stores.
SPECIAL THANLS AND PHOTOS BY: SWKIT
This alleycay was held by the domestic fixed gear team, Startrack, and it is the last fixed gear in event in 2011. On the day on the event, it was only -4 degrees in Tianjin which increases the overall difficulty of this race. I was simply impressed because there were more than 100 athletes racing for this alleycat. We were very stunned by the performance of the athletes, and the events went very smoothly.
Looking forward to more Fixed Gear events in 2012!
Outdoor hear have been increasing in recent years, and has become a trend in street fashion. As one of the trend setter in the street fashion, Subcrew introduces a series of functional outdoor backpack. Of course, we pay extra attention of the backpack’s volume and durability.
Not only the backpack has a volume of 30L, but also, in particular, we have used some thick custom fabric to enhance the durability of this outdoor backpack. There are also some little pockets designed to carry accessories easily.
In ...Read more
We have received great feedback from the multi-functional 1-day backpack that was released earlier. In addition to that, we are releasing the Subcrew messenger bag. Although the colours are not very sharp, it’s very durable because we use a highly-densed fabric for this bag. Also, it has a great volume so it can fit a lot of stuff. Hope you guys will like it.
These items are now available in all of our UNITY stores and online stores.
It only takes half an hour of train ride from Beijing to Tainjin, very convenient indeed. It is actually not my first time here, but I never get to spend more than 1 day here. This time in tianjin, other than work, I would like to spend more time experiencing this city. Tianjin is a city that has a mixed culture of Chinese and western. I always feel like I am in a foreign country here, because there are many western architecture in Tianjin.
Before I leave Shanghai, I went to visit a friend Billy’s sneaker store DA HOOD. Billy has expanded his business from Hong Kong to Shanghai; it is definitely not easy! Unfortunately, Billy just went back to Hong Kong. And more unfortunately, when I visited, it was too early and the store is not opened yet. I must come back to check out this sneaker shop from Hong Kong DA HOOD when I visit Shanghai again.
Just arrived Shanghai for a meeting in VANS office.
PingFan@Vans is a friend of who works in the marketing department in Vans, and he is getting married soon. Congratulations!!