Dr. Chiu's Almost Sex Cream

Most people don't know what a product has to go through before appearing on the shelves. Sometimes, the original name and purpose can be changed to attract or target certain groups. As long as it is effective in the areas claimed, the marketers get to decide.

Research the word "Classic" on Coca-cola. This was restricted to North American markets only. In Europe/Asia, the word classic is not used. Why the difference? Answer: Marketers.

So here's the story of the "almost" sex cream that contained tepezcohuite.

In cases for victims with burns ( encl. burn photos in prev. blog), acne scars, ulcers,  I had chosen tepezcohuite as an exceptional ingredient for wound healing. The reliability of the success rate is for this particular purpose is 90%+. Reference: Rivera-Arce E, Chávez-Soto MA, Herrera-Arellano A, (February 2007). "Therapeutic effectiveness of a Mimosa tenuiflora cortex extract in venous leg ulceration treatment".

109 (3): 523–8. 

"In the medical archives, tepezcohuite (post aqueous extraction) should be mixed with capsicum radix and rosemary to increase the beneficial effects of the bark. This acts to increase bloodflow and absorption rate. Tepezcohuite has a remarkable ability to increase cellular lining and regeneration when extracted and formulated properly ... Dr. Chiu June 2006"

The Marketers' Excitement:

These are the professionals trained to get your attention. I believe that their excitement caused them to suffer from partial hearing =D

They somehow missed the entire benefits in my earlier statements on 90%+ positive results on wound, skin, acne healing. Strangely, they only retained the words bloodflow, absorption and regeneration.

Amongst a group of 20 marketers ... 60% were thinking of an arthritis rub and the other 40% were thinking of an erectile dysfunction cream for sex (enticed by sales of Viagra?).

Names like muscle magic, ache magic, sex magic, erousa ... were thrown around.

And so after the tug-o'-war was completed, Dr. Gordon Chiu would be attached onto the label (see pic). It was a close vote and I could have been known as the Doctor of the Sex Cream!!! In the end, everyone settled for "Muscle Magic". Unfortunately, the true application of the formulation remains obscured behind the current name.

Sounds like some kind of fairy tale but it has come to be a wonderful story of "do names matter"?

Could you imagine walking into a Neiman Marcus or Saks Fifth Avenue and asking for a jar of "Muscle Magic" for the face?! The same ingredients could have ended up in a feature adult film. Even today, there are request for private labels for a sex product.

The marketers told me beauty sells, pain sells and sex sells. One of them commented, "since you made something that can have effects in 3 possible areas, we wanted to choose something that had a louder effect".

 When marketers say to the investors, this name will sell like hotcakes ... it is like a  Rumpelstiltskin's story: guessing the best name to drive sales.

For artists starting out, an agent may comment, "you need to change your name" or "you need to have plastic surgery". In the back of your mind, you want to be yourself but you also want to win the crowd. The agent is analagous to the product marketers.

As material decisions take priority and sponsors dictate decisions, you could have changed names/features etc. It can happen to people, products etc. Factoid: Martin Luther King Jr. used to be called Michael.

Muscle Magic -this was definitely a good story. I can only share the story after its all over. Marketers do change and shape what you see (beyond the world of advertising).

From my point of view (behind the scenes), tepezcohuite being able to heal wounds has the strongest applications in skin dysfunctions, acne, burns and scar reduction ... but of course, when you name it muscle magic, it does turn a few more heads.

Marketers' new approach:

(1) arthritis

(2) foreskin healing

(3) muscle pain

Scientifically known:

(1) topical wounds

(2) acne scars

(3) burns

Do you think a name makes a difference?

Your comments and feedback are welcome ...