Creative Inspiration: United Airlines "Sea Orchestra"

by now you probably think i'm a fiend for United Airlines, but here's another amazing piece.

you may have seen this one:

Video: http://www.youtube.com/watch?v=qv75cWzXK6w

but here's an incredibly revealing behind the scenes video of the creative process for the piece.  they walk you through the entire process from reference images, stylesheets, animatics, test shots, etc.

i think it'll be especially interesting to all of you 3D artists, illustrators, animators and designers.

check it out here:

Sea Orchestra: The Making Of from Shy the Sun on Vimeo.