Diesel BE STUPID T-Shirt GIVEAWAY!

Back in October '08, DIESEL brought you one of the craziest promos Hong Kong has ever seen: selling limited-edition DIRTY THIRTYdenim at a STUPID reduced price. People went crazy, waiting in lines for hours, and some even sold them on e-bay for triple the price!

Fast forward to present day and we're  fresh into 2010! Guess what? We're back with another one of a kind activity that not only is offering the people of Hong Kong some sweet clothes, but a call to action: BE STUPID!

Tomorrow, Friday, January 22nd, we're taking things one step further and actually giving away a very special BE STUPID T-shirt for free! These shirts will NOT be for sale.

The limited edition T-shirt is part of  our latest campaign, BE STUPID . The message ‘Be Stupid’ here means that it’s o.k. to go against traditional wisdom in pursuing your passion. Taking the unconventional path is often thought of by some as being stupid. The words on the shirt are encouragement to those pursuing alternative careers, even if they are outside of the norm.

Local Hong Kong role models for the Be Stupid campaign include: Wing Shya, Simon Birch, Tony Chan, Phat Chan, DJ Miss Yellow, Brian Siswojo, Annie Lee, and Prodip Leung. All of them have become successful following their passions and pursuing the things they love!

The BE STUPID shirts will be passed out on a first come basis while supplies last, starting at 1pm on Friday, January 22nd.

To get your Be Stupid T-shirt, go to any of the locations below.

There are two locations on Hong Kong Island, and one in Kowloon:

The Gateway ( go to the far entrance near China Hong Kong City)

Canton Road

Tsim Sha Tsui, Kowloon

Diesel Causeway Bay Store (STORE FRONT)

G/F, 6 Kingston Street

Causeway Bay, Hong Kong

Diesel Flagship Store (STORE FRONT)

Pacific House, G/F, 20 Queens Road Central

Central, Hong Kong