A FOR APPLE presents its first collection!

Hey guys, my new kidswear brand has launched!!!

Check out the LOOKBOOK images from my photo album. Press release is as below.

                                                                         SPRING SUMMER 2010

A FOR APPLE IS PROUD TO ANNOUNCE THE OFFICIAL LAUNCH OF ITS FIRST COLLECTION. THE PARTNERS BEHIND THE COOL CASUAL CHILDREN’S LINE INVENTS CLASSIC WARDROBE STAPLES WITH TEXTILES THAT ARE CONSCIENTIOUS OF THE ENVIRONMENT AND CHILDREN’S SENSITIVE SKIN.

THE PARTNERS

Introducing the Hong Kong based fashion duo Denise Ho and Jeffrey Chau, two international, dynamic and accomplished people from the industry. Creative Director, Denise Ho, is an editorial and celebrity fashion stylist with impeccable taste for modern and wearable clothing. She studied Fashion Design at Rhode Island School of Design (RISD) while Jeffrey Chau, the Business Director has a career in his family’s specialization of manufacturing children’s apparel.

THE BIRTH OF THE APPLE

This season, the line focuses on iconography based on elements of the apple. The three key prints for the leggings, Henley t-shirts, and onesies are of apples, abstract looking apple peels, and “a for apple” graffiti script. Not a believer in loud labels, each garment is branded by a discreet and chic snap with the apple logo on it. This snap will remain as the label’s trademark throughout future collections.

C FOR CONCEPT

A for Apple designs shrunken-down quality clothing that hip parents would want to wear themselves. The company maintains it stance for effortless fashion, producing basic pieces that are functional, comfortable, and durable, but is easy to mix and match and layer. A for apple concentrates on building a fashionable wardrobe for kids with unisex key pieces such as, a motorcycle jacket made out of sweatshirt material (inspired by Denise’s own Balenciaga leather jacket). Classic bombers are re-invented for little ones in bold fun colors such as blueberry and grape. Another must-have is the super cool triangular neck scarf that could be worn as a bib.

T FOR TEXTILES

T is also for Tencel, a wonderfully smooth, natural and light cellulose fabric made out of Eucalyptus wood. A majority of the line is made out of this material because it feels pleasant on the skin, has high moisture absorption, and can be washed at high temperatures, remaining supple after repeated washings. There are no pesticides or other chemicals in the production of Tencel. The Eucalyptus wood is grown on forest plantations that practice sustainability and the trees only consume 1% of the water that is needed to grow cotton. A for apple also uses organic cotton.  The company is committed to being environmentally responsible whenever possible, providing premium children’s attire made of the finest eco-friendly materials.

FOR MORE INFORMATION

Contact Denise Ho at

denise@aforapple.net

or

Jeffrey Chau at

jeffrey@aforapple.net