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Daniel Wu
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Holy Crap!! |天啊!! |天啊!!

My friend from South Africa sent me this with the following text attached. Read it before you watch the video. Damn, 606 takes! The things you can do with time, patience and lots of money. These things are called Rube Goldbergs, by the way

Video: Honda commercialAnd you Thought those people that set up roomfuls of dominos to knock over were amazing? There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have youwatch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphicshave gotten.

They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

|南非的朋友發給了我這個視頻還有下面這篇文章。先讀讀說明再看視頻吧。天啊,拍了 606次!做這事你得花時間、耐心和很多錢。另外,這叫 Rube Goldbergs傳動。

Video: Honda commercial

你不覺得那些把多米諾骨牌一樣的傳動設置裝滿整個屋子的人真的很厲害嗎?沒有電腦製作或電影特技的輔助,你看到的一切都是真實發生的。

這個電影拍了 606次。前 605次中,有時只是小小的一個步驟沒成功,就得全部重新來過。劇組人員日以繼夜用了幾個星期去拍攝。拍攝最終完成時,他們都想跳槽了。

為此他們花費了 6百萬美元、歷時 3個月去完成所有一切,包括傳動工程的順序。另外,每次本田公司將這則時長兩分鐘的廣告在英國電視台播放,賺到的錢都足夠我們養尊處優一輩子。

但是它很快便成為了互聯網歷史上下載率最高的廣告。本田公司的高級官員估算到這部廣告很快就能通過 ”免費觀看 ”收回投資(本田沒有花一分錢就能讓你看他的商業廣告!)

當這部廣告拍攝計劃交給公司的高層主管審查時,他們毫不猶豫就簽字通過了 -包括拍攝金費。

世界上僅有六台手制的本田雅閣,讓工程師心疼的是,因廣告拍攝需要拆掉了其中兩台。

你在廣告中看到的一切(從邊牆、地板、屋頂、斜坡到整車)都是從那兩部拆掉的本田雅閣零件製作出來的。

畫外音是 Garrison Keillor。當這部廣告最終放給本田高管看時,他們非常喜歡,覺得電腦特技真的很棒。

當他們得知這全都是真的時差點從椅子上掉下來。還有,關於那些令人驚異的雨刷,新款雅閣的雨刷裝備了雨水自動感應器,一旦變濕它們就能自動工作。

|南非的朋友发给了我这个视频还有下面这篇文章。先读读说明再看视频吧。天啊,拍了 606次!做这事你得花时间、耐心和很多钱。另外,这叫 Rube Goldbergs传动。

Video: Honda commercial

你不觉得那些把多米诺骨牌一样的传动设置装满整个屋子的人真的很厉害吗?没有电脑制作或电影特技的辅助,你看到的一切都是真实发生的。

这个电影拍了 606次。前 605次中,有时只是小小的一个步骤没成功,就得全部重新来过。剧组人员日以继夜用了几个星期去拍摄。拍摄最终完成时,他们都想跳槽了。

为此他们花费了 6百万美元、历时 3个月去完成所有一切,包括传动工程的顺序。另外,每次本田公司将这则时长两分钟的广告在英国电视台播放,赚到的钱都足够我们养尊处优一辈子。但是它很快便成为了互联网历史上下载率最高的广告。本田公司的高级官员估算到这部广告很快就能通过 “免费观看 ”收回投资(本田没有花一分钱就能让你看他的商业广告!)当这部广告拍摄计划交给公司的高层主管审查时,他们毫不犹豫就签字通过了 -包括拍摄金费。

世界上仅有六台手制的本田雅阁,让工程师心疼的是,因广告拍摄需要拆掉了其中两台。

你在广告中看到的一切(从边墙、地板、屋顶、斜坡到整车)都是从那两部拆掉的本田雅阁零件制作出来的。

画外音是 Garrison Keillor。当这部广告最终放给本田高管看时,他们非常喜欢,觉得电脑特技真的很棒。当他们得知这全都是真的时差点从椅子上掉下来。还有,关于那些令人惊异的雨刷,新款雅阁的雨刷装备了雨水自动感应器,一旦变湿它们就能自动工作。

about 17 years ago 0 likes  54 comments  0 shares
Terence
That was a fucking awesome commercial! Definitely worth 600+ takes. The impact of this commercial is so strong and so fitting for the Internet as well! Thanks for sharing dog!
about 17 years ago

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July 27, 2005
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