Ooh, I love it! Not only the setting in the cypress swamp, but the way there are all these verticals that tie the whole picture together and are even reflected as these wiggly lines in the water. The subdued lighting, the heavily contrasted foreground (models and Spanish moss) and the way the picture breaks down coloristically into light and dark with few middle tones), all of this combines to give us a picture that isn't the same-old-same-old. Who cares about the clothes...which is probably what the magazine editor was worried about when he saw this shot.:-)
Leave it to a Scandinavian show all the rest of us how to shoot in the snow, and make it look so moody and interesting. Just white, blueish white, and a few flesh tones and the whole thing closed in at the background with a stand of dark verticals (i.e., trees).
Charlie, thanks for sharing the work of these different European photographers. It is refreshing to see some very different approaches to fashion photography than we see much here in the US in the mainstream media. Some very good photographers working in Europe. I wonder why the American establishment can't show work like this in their pubs? I yawn every time I open up a copy of Vogue, Bazaar or Elle (American ed) these days. Such dull and uninspired photo shoots (with very few exceptions--like the Alice in Wonderland shoot for Vogue, but that was several years ago, now).