Circulating the internet is this Johnnie Walker “Game Changer” commercial featuring Bruce Lee for China. Every shot and detail in the ad is completely CGI, which was created over a 9 month period. Here’s more from director Joseph Khan:
This spot isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It’s a short inspirational film sponsored by Johnnie Walker. Those making comparisons of “water” to “alcohol” are literalists & wrong. Last thing alcohol wants to be is water. It’s a metaphor for life. It’s his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it’s not an ad. It’s an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.
Listen to the words of wisdom from Bruce Lee.
Bruce Lee in Johnnie Walker commercial
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