really?
that popular, eh?
i been pitching a feature on the popularity of nba in Asia (specifically HK and China) to two places, both places are headed by female editors and the story has been rejected.
"I don't see the point or angle of this," they say.
What's there not to see? Basketball is fast becoming China's most popular sport and past time. The NBA is a professional sports league based in the US but are clearly eyeing the China market and China is embracing this more than they have embraced anything foreign.
As China's opening up, the timing is ripe for a movement. Coincidentally, the NBA happens to be like 80% black and most of them are "hip hop heads". So through basketball--black culture/hip hop is hitting China and the youth. You see cats throwing gang signs and wearing them hats crooked when Iverson was in town a few years ago. It's not a conscious effort for Chinese people to pick up black culture, it happens because basketball is hitting Asia huge and basketball will forever have ties to hip hop culture because of the players and the roots.
The rest of the pop culture shit we English-speaking cats are into, China dont give a crap about. They don't care about no one-trick pony British comedian or the latest shallow reality TV star from the US. But they go apeshit over NBA players. Kobe got the loudest reaction during the Olympic opening ceremony, over China's own athletes and government officials. Only non-Chinese athletes to get any reaction were NBA players. British joggers? Australian swimmers? American gymnast? CRICKETS. (Kobe's stunning ovation was so big that CNN.com mentioned it in their writeup of the ceremony)
How's this not a story? The NBA/China connection is bridging two cultures and race.
In the 70s the NBA was in danger of going out of business because mainstream America couldn't embrace a sport played by mostly Black people. Larry Legend and Magic Johnson saved the sport in the early 80s and Jordan took it to another level in the 90s. As recently as 1980 the NBA Finals were broadcasted on TAPE DELAY because of lack of popularity. Now the games are aired live in China with folks following religiously. The night in April when Jesus Shuttleworth went for 51 in Chicago (that Chicago/Boston series was EPIC)? Cats in China were up at 4am eating won tons and watching the game live. All these changes happened in just 30 years.
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