L.I.F.E

Lui Araki and Naotaka Ohya are the first 2 original Know1edge riders in Japan. They’re both like family to us way before Know1edge even started. Lui is originally from Kobe and now resides in Tokyo with Nao.

Lui Araki was pretty much the first Japanese rider that was on the original Zoo York team roster and it was a big deal, not that he was just lucky but he’s just got this talent on his skateboard with his special unique style: the LUI style aka Dope Style, youtube his name and check him out, he skates with a lot of flow, ill manuals and he pops out off everything. Now he reps Know1edge (still), Nitraid, DVS, and L I F E

Naotaka Ohya has another unique style. He also has this unique ability to stay at 51kg (before and after a huge meal for about 15 years now), he can maintain his high air style in whatever he does, definitely one of the best nollie backside heel in the industry. Don’t be fooled by his shyness and humble appearance, this cat can skate his ass off. Respect.

He reps Know1edge along with, Etnies, Uniful (co-partner with Shin Okada), and L I F E

Both Lui and Nao are homies and they just started their own line called L I F E, it’s still a very small brand but keep an eye on L I F E products cause they make nothing but super high cashmere quality products.

Lui and Nao, thank you for supporting us since day one.

Lui has some of the illest photographs…we thought we’d show you some of HK through Lui Araki’s eyes!