Be Stupid

We got a call from our good friends from DIESEL Fed & Jason AKA Lamface a week ago asking us to help them out with their new SS’10 brand campaign titled “BE STUPID”

Sure we felt a little insulted when we heard the title and just a mention of needing us to pose for “Be Stupid” but, when we found out more about what the campaign stood for, we were psyched to be apart of it.

DIESEL HK gathered a diverse group of HK’s best artists from different backgrounds that have made a living following their heart instead of their head, risk takers who choose to take the off beaten path.

As they say, only the stupid can be truly brilliant and at many times in our lives the craziest gutsiest/ sometimes stupidest moves we’ve made in life have always led to something great!

The limited edition Diesel “BE STUPID” t-shirts will be given away this Friday, January 22nd at 1:00pm at the following DIESEL store locations:

QUEEN’S ROAD CENTRAL (Store Front)

KINGSTON STREET, CAUSEWAY BAY (Store Front)

CANTON ROAD, GATEWAY ENTRANCE (NEAR CHINA HONG KONG CITY)

*These t-shirts are not for sale and will only be given out this one time but, if you happen to miss that, they’ll be passing out the tee’s with MetroBox magazine which will have a 2 page spread of us doing what we do best…being stupid.