It's Official--THE AMAZING RACE ASIA 3 Begins on September 11!!!

The cat's finally outta da bag, and I can finally tell you all that the new season of The Amazing Race Asia will race once again next month so get ready cuz it's gonna be a tough one!!

Here's a press release announcement from earlier today that tells you more about what's to come for TARA3!!

    The Amazing Race Asia 3 is the toughest race ever India Infoline News Service / Mumbai Aug 05, 2008 12:21

The Amazing Race Asia 3 is coming, this time expect the action to be taken a notch higher as this is the toughest race ever!

Asia has been eagerly anticipating the return of The Amazing Race Asia on AXN since the thrilling second season that brought viewers many exciting moments. It was also the program to tune-in to for close to 19 million viewers across Asia. So gear up for an absolutely intense third installment of The Asian edition of the 15-time nominated, five-time Emmy Award winning reality travel competition that debuts exclusively on AXN, 11 September, every Thursday.

Expect a whole lot more drama and adrenalin-rushing excitement as The Amazing Race Asia 3 unfolds “The Toughest Race”. Ricky Ow, Senior Vice- President and General Manager of SPE Networks – Asia, the parent network of the AXN channel explains, “It will be the toughest race ever as there will be many challenges the contestants will not expect and be mentally prepared for. The teams will have shorter resting time, the journey will be harder, and the speed of the race will be faster and more intense. This combined with the new cast, you can expect many dramatic moments, tears, twists and turns, and an overall thrilling ride for viewers!” 

The Amazing Race Asia 3 has a totally new and exciting cast to look out for. Besides the first Korean team joining the race, season 3 also has the highest number of family relationships in all seasons of The Amazing Race Asia. And unlike their predecessors, many of the contestants are not used to the demands of high adventure. Yet this vibrant and spirited group of contestants is simply brimming with energy and an eagerness to win. They are definitely just as colorful and competitive as the previous season’s; and under the toughest race’s intense conditions, they will provide many valuable TV moments and a whole lot more drama.

Up for this tough challenge are 10 diverse teams from India, Malaysia, Hong Kong, Thailand, Singapore, Korea and the Philippines that guarantee to turn heads, not just because some are the best looking people around.

The contestants are: 3 beauty queens counting a former Miss Universe Natalie Glebova and wife to Thailand’s highest ranking (and once world #9) tennis player Paradorn Srichaphan; the first-ever Korean team made up by sporty brothers; famous Malaysian faces - Bernie Chan who pairs up with her brother, and actress Ida Nerina (Serpet) with her heiress pal Tania Khan; a comedian who can’t help but crack jokes on-and-off screen with his teacher buddy; a beautiful ex air-hostess and cousin from India; and a dramatic father and son team with theatrical antics.

AXN is proving to be the leading original content creator in the region with two successful past seasons of The Amazing Race Asia under its belt. The Amazing Race Asia 3 is also boosted by leading global brands, Caltex, MASkargo Nokia, Singha Corporation, Sony Electronics Asia Pacific and Standard Chartered Bank.

Ricky Ow notes, “The Amazing Race Asia is a mega production and we have only been able to create this world world-class production because of the faith of our valuable partners.  Many like Sony Electronics Asia Pacific, Caltex, Nokia and Standard Chartered Bank are long-time supporters of Asian franchise, and we are proud to bring in our new partners Singha Corporation and MASkargo to the Race.”

Get to know the new contestants of The Amazing Race Asia 3 when the season premieres on AXN this September! For more details about the race, visit the official website http://amazing-race-asia.axn-asia.com, and watch the special Racers Revealed episode to find out more about the teams. Racers Revealed will debut on AXN 4 September, Thursday.

The Amazing Race Asia 3 debuts exclusively on AXN

11 September 2008 every Thursday

Find out more about the new season at the AXN website: http://www.axn-asia.com