Eric de Fontenay has spent his career steeped in what has been called the digital revolution. In 97, he founded MusicDish at the dawn of the digital music industry. In 2001, Eric began focusing on artist marketing, combining branding, social media, viral distribution and online street teaming, and has since worked with 100s of artists and labels. He also runs the largest music newswire Mi2N (www.mi2n.com), though now focuses on building the MusicDish*China brand (http://china.musicdish.com). Eric is a regular speaker at music conferences ranging from Music Matters (HK) to MIDEM (Cannes). He currently produces the Digital Music NY series.