The Summer International Film Festival 2009 Grand Opening

Feasting the Eyes of Film Goers with Kicking Off the Event prefix = o ns = "urn:schemas-microsoft-com:office:office" /

Presented by the Hong Kong International Film Festival Society (HKIFFS), the Summer International Film Festival (Summer IFF) 2009 kicked off today with a Grand Opening Ceremony and the Asia Premiere of at The Grand.  

Present at the Grand Opening were Ms Shaw Soo Wei, Executive Director and Mr Li Cheuk To, Artistic Director of the Hong Kong International Film Festival Society; Mr Johnnie To, film director, Mr Anthony Wong, actor, Mr Simon Yam, actor, Mr Gordon Lam, actor, Ms Michelle Ye, actress and Mr Lam Suet, actor of ; Mr Peter Lam, Chairman and Mr John Chong, CEO of Media Asia Group; Mr Victor Cheng, Senior Account Director, Advertising Sales and Marketing of Sony Pictures Television, the Summer IFF official sponsor.

Mr Li Cheuk To, Artistic Director of HKIFFS said at the Grand Opening, “The annual Summer International Film Festival has been enjoying great success since its launch in 2006.  Aiming to inspire interest in the art and culture of film among the younger audience, we have gained full support from our sponsors.  We hope that with the incessant support cultivating audience for Hong Kong International Film Festival from all walks of life, Hong Kong’s film culture will continue to flourish.”

To celebrate this auspicious occasion, Johnnie To, the film director of also officiated at the Grand Opening with Anthony Wong and Simon Yam, actors of .  They also met and greeted the audience of the movie.

Sony Entertainment Television, the channel for Wickedly Juicy TV, is the official sponsor of Summer IFF 2009.  With the Wickedly Juicy Selection presented by Sony Entertainment Television, film buffs can indulge in feature films filled with love, drama, scandal, food and lust.

The Summer IFF 2009 features diverse programming from around the globe, including award-winners, innovative independent films, controversial documentaries and indisputable classics, Summer IFF sets the stage for some of the most highly anticipated films of the year highlighting 10 Asian, international and world premieres with other 27 titles, from 15 countries and regions, and 75 screenings in total, from August 5 – September 7, 2009.

Tickets are available at URBTIX from July 17, 2009 (Fri).

The Summer IFF 2009 is proudly sponsored by Sony Entertainment Television.

Summer IFF Website:www.summeriff.org.hk