http://www.alivenotdead.com/zuji
Zuji's been posting blogs every 30 minutes as part of a new campaign. I'm curious to see how it works.
By: Matt Eaton, Hong Kong - Published: 43 min 44 sec ago[if gte mso 9]>
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Hong
Kong - Dell is said to have made millions using Twitter to flog its
products and now online travel company Zuji is employing a similar
tactic to drive its latest promotion.
The Hong Kong-based
online travel agency has launched a three day interactive campaign
where ticket prices will be issued on a stock market-style basis with
demand to be driven via three main social media portals Twitter,
Facebook and
Alivenotdead.
"Just like the stock market, we will
be revealing in real time the price of the flights to London at regular
intervals from 1pm to 5pm for the next three days from 21-23 April," a
Zuji promotion said.
"The prices will change depending on the demand from you our travelers who will be booking the holidays to London."
Kitty
Pang, marketing manager at Zuji, said over the next three days Zuji's
marketing team will work closely with its product team and promo
partner Air New Zealand to maintain Twitter posts and drive traffic to
its site.
She said for a live and interactive campaign such as this it was important to make it a team effort.
"Everyone is talking about web 2.0 and we want to see where we can take this."
One
example of how the tick issuing said: "Who will win the FA Cup Chelsea
or Everton, see it live, tickets to London for the next 30 minutes are
HK$2,140."
Followers were then driven from Twitter to Zuji's webite to purchase the ticket.
I checked their site and the rates they're advertising are real, but the date range is kind of limited.... too bad I already have a trip back to the US booked, otherwise I'd be going to london for only US$450. :-P
Anyway, check out the deals here - http://www.alivenotdead.com/zuji click on a few of the links and see what kind of deals are available now!
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