Benefit Cosmetics - Press Event

Last week we organised and held the first press event of the year for our long-time client Benefit Cosmetics. This time it was to announce the opening of one of their famous Brow Bars. The event was for press only and designed to educate HKers in the importance of having fine brows... Themed around going back to school, the event was held at the quirky AfterSchool venue in Causeway Bay and featured local celebrity Feng Shui mistress Mak Ling Ling. The drop-in Brow Bar opens on March 13th in Lane Crawford, Pacific Place.

Check out a short video of the event here. Monobrows not welcome.

Jay FC

Video: http://www.youtube.com/watch?v=ccmIWbKurx