官方艺术家
Red Bull
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Here are some pictures taken at the Flugtag event in Istanbul last month!
A music info-session was conducted whereby the RBMA On The Floor Hong Kong participants shared their musical knowledge to more than 20 aspiring DJs / artist in Hong Kong. As a platform for musical exchange, bringing together up and comers and established legends from all around the world, the sessions gave DJ Frankie Lam, DJ Siesta from Shanghai, MC Gold Mountain, DJ Yeodie, Simon Griff of Violent Jokes and St Choi Sai Ho as moderator, the chance to te...Read more
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Red Bull Music Academy will be held at the Play Club in Lan Kwai Fong on May 7th:
for more info click:
www.alivenotdead.com/redbull/Red+Bull+Street+Battles+2008-event-139262.html
The “Red Bull Story” is a topic of study at numerous universities and of frequent discussion among academics. Various institutions regularly attempt to determine the monetary value of Red Bull. While that’s all very nice, Red Bull itself does not get involved in such speculation. What counts is what the consumer envisions about Red Bull when he holds a can in his hands.
And this, thanks to strong marketing efforts, sets Red Bull distinctly apart from all its competitors. “Often copied, never equaled” sums up the competitive situ...Read more
Whilst sales in Austria doubled from year to year, sales volume growth got its biggest boost via international expansion. In 1994 the drink was launched in Germany, and in 1997 the international rollout got into full swing across entire Europe as well as in the overseas markets of North and South America and Australasia. The next big focus is Asia, with the Japanese market launch.
Dem Export weltweit Flugel verliehen
SALZBURGER WIRTSCHAFT - 4 FEBRUARY 2000
Fact is that the original idea to create Red Bull emerged in 1984. And that all those things that go without saying for us today were developed with much attention for detail over three long-years. This period saw the birth of the product positioning “Red Bull vitalizes body and mind” and the unique slogan “Red Bull gives you wiiings!”
Fact is that, until 1987, nobody thought that a functional drink previously unknown in the western world, packaged in a can and sold at a premium price, would ever stand a chance.
Red Bull's ...Read more
