Nokia Lumia 800
Commissioned by Nokia HK to create video series to promote Lumia 800 smartphone launch. Worked with local indie band + web video makers Hardpack to create series of seven localized versions of global ‘Amazing Everyday’ campaign videos. It's a traditional online marketing by agency supported by social media sharing by 10 celebs through alive.cn.
YouTube: 329k total views Facebook: 1151 total likes QQ Weibo: 1401 shares + comments Sina Weibo: 275 comments + 875 forwards and 2.85 million total reach
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