We helped on the launch of Nissan's new 2012 JUKE car model in Hong Kong. The client was organizing a car launch centered around live music and partnered with alive to help book indie rock bands to perform on stage along with the headliner, Paul Wong. In addition we were commissioned to shoot an episode of "aliveTV" at the event and also we helped the client to invite celebrities and other influencers to attend the party and share photos via social media.