adidas HK tasked us to find an appropriate celebrity to write a blog for their line of training shoes and apparel. We matched martial artist, actor and fight choreographer Philip Ng (伍允龙) to share his training regime and include photos working out in the new adidas Training line of products. In addition to writing the blog, Philip also shared the link and photos on his Sina Weibo and Facebook pages.

Within first two weeks of launch: 7000+ blog visits 68 Facebook likes