ADIDAS - EASON PHOTOSHOOT

I admit it, I'm guilty.

I've been a bad boy.  Or a neglectful partner.  

Or to quote Pacino, "An absentee landlord".

Either way, I haven't been there and I've been neglecting my blogging duties.

I equate it to "working out at the gym syndrome".  You want to do it, you enjoy doing it and you know it's good for you BUT... It's something that you have to make the time to do.  It's something that can easily be pushed to "Oh, I can do it tomorrow", and of course we all know that tomorrow never comes.

And it's definitely not for lack of stuff to talk about.  The past 6 months or so have been quite adventurous and I've been involved in some incredible projects.  I've also done a lot of traveling, probably the most I've ever done in such a short period of time.  

So, in my defense, I have been justifiably working hard!

But enough about that.

Let's just forgive and forget, let bygones be bygones!

Derrick Fong, "Blogmeister" is BACK!

.......er...what were we talking about again?

Oh yes, that's right:

EASON IS ALL IN!!!

I was asked to do some behind-the-scenes shooting for Eason's latest photoshoot for Adidas's newest campaign - "Adidas is All In".  

I was also involved with their Shanghai rebranding launch a couple months back, which I will blog about soon.

They flew in the photographer, Matthew Williams, from Los Angeles.  He has worked with the likes of Kanye West and Lady Gaga, and will soon be working with legendary photographer, Nick Knight, in London.

The concept for the shoot was quite interesting and involved projecting large graphics onto the wall, balloons, a horse, and an ice cream truck!

Before Eason arrived, I had to stand in for the test shots

Eason was a great photographic subject, and was always full of energy and jumping around.  He has such a playful nature, almost like a big kid!

They had about 8 outfits to get through and not a lot of time to do it in.

Then came the horse...Apparently the horse loved to eat Ice Cream, and it just so happened that we had an unlimited supply from the Ice Cream TruckThen came the Ice Cream Truck...I mean, how could you NOT have fun in an Ice Cream Truck? =)Eason sure did!

Afterwards, we conducted an interview with both Eason and Matthew before wrapping up for the day.Scottie Hui was also my shooting partnerOverall, a fun day and both Eason and Matthew are super cool guys.  Keep an eye out for the pictures in most Adidas stores now