As part of our partnership to program the entertainment over three weeks of 'Fashion Styles the Valley' events at the Happy Valley Racecourse, alive.cn also commissioned a total of 36 artists to attend the events as performers and special guests and share their experience through Weibo and Facebook.

Guests also appeared on weekly segments of 'aliveTV' shot at the venue and shared online and in HKJC's in-house video channels.